Direct Margin Reports
Two reports show direct margin by division (opportunity type). The Direct Margin Report covers work you have already won. The Estimated Direct Margin Report covers open prospects that are still in your pipeline.
Accessing the Reports
Reports > Sales > Direct Margin submenu:
- Direct Margin Report: margin on won projects
- Estimated Direct Margin Report: projected margin on open projects
How Margin Is Calculated
Both reports use each project's Margin % field:
Margin $ = Amount × Margin % ÷ 100
Direct Margin % = Total Margin $ ÷ Total Amount × 100
The percentage is weighted by amount: a $500,000 project counts for more than a $5,000 one. A project with an amount but no margin entered adds its amount and $0 of margin, so it pulls the percentage down. If a division's percentage looks low, look for projects with a missing margin.
Direct Margin Report
Won projects closed within the selected date range.
Report Columns
| Column | Description |
|---|---|
| Division | The division (opportunity type). The heading uses your company's label for this field. |
| Average Actual Won Direct Margin % | Margin $ ÷ Gross $ for the division |
| Actual Won Gross $ | Total sold amount |
| Actual Won Direct Margin $ | Total sold amount × margin % |
Available Filters
| Filter | Description |
|---|---|
| Actual Close Date From / To | Filter by when projects were won |
| Salesperson | Filter by sales rep |
| Department | Filter by the salesperson's department |
| Division / Function / Work Type | See below |
Estimated Direct Margin Report
Projected margin on your open pipeline: every open project that is not in the lead stage, grouped by division.
Report Columns
| Column | Description |
|---|---|
| Division | The division (opportunity type). The heading uses your company's label for this field. |
| Est. Direct Margin % | Est. Direct Margin $ ÷ Predicted Budget for the division |
| Predicted Budget | Total predicted budget of the division's open projects |
| Est. Direct Margin $ | Total predicted budget × margin % |
The TOTAL row sums the budget and margin dollars across all divisions. Its percentage is calculated the same weighted way.
Available Filters
| Filter | Description |
|---|---|
| Division / Function / Work Type | See below |
The report has no date filter. It always shows your pipeline as it stands right now.
Division, Function & Work Type
| Filter | Description |
|---|---|
| Division | Show only the selected divisions (opportunity types). Nothing selected = all divisions. |
| Function | Show only divisions with the selected function classification (Operational, Internal). |
| Work Type | Show only divisions with the selected work type (Full Project, Service, Warranty, Evaluation, Non-Billable). |
The Division, Function, and Work Type filters appear only for companies that classify their divisions (using more than one function or work type). See Divisions for how these classifications are configured.
The three filters are combined: a project is included only when it matches every filter at once. For example, selecting the Handyman (Internal) and Design Build (Operational) divisions together with the Internal function shows Handyman only — it is the sole division that satisfies both.
Leaving a filter blank places no restriction on that dimension, so it reads as "All". Selecting Internal for Function with Division and Work Type blank gives the entire Internal compartment.
Filter selections are kept in the page address, so you can bookmark a filtered view.
Sorting and Exporting
- Click any column heading to sort by it. Sorting by Division uses your configured division order.
- Click Export CSV to download the rows in the order shown, including the TOTAL row.
Common Use Cases
- Pricing validation: Are won projects selling at the margins you target?
- Pipeline quality: Is the margin in the pipeline in line with what you win?
- Estimating accuracy: Compare the estimated margin on open work with the actual margin once it is won
- Data cleanup: A division with an unexpectedly low estimated margin % often has open projects with no margin entered
Related Reports
- Sales Summary - Total revenue view
- Pipeline Reports - Open pipeline by division
- Cost Controls - Cost tracking detail
- WIP Report - Current project margins