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Leads by Week

Filtered Data

This report is filtered based on your division settings:

  • Function: Operational
  • Work Type: Full Project

See how many leads came in each week of a year, and lay a second year over it to compare. Use it to spot your best lead weeks, time your marketing, and check whether this year is keeping pace with last year.

Accessing the Report​

Reports > Marketing > Leads by Week

What the Report Counts​

A lead is a project (of the kind Project) created in the year. Deleted projects are left out. Every lead counts whatever stage it reached, and non-sale projects count too: a lead is a lead even if it later turned out not to be a sale.

Weeks run Sunday to Saturday. Days before the year's first Sunday make up week 0, so the first week is often labelled with a late-December date. Each week is labelled with its Sunday, as month/day.

The Charts​

The page shows three charts, each across the weeks of the year:

  • Leads by Week — the solid Leads line is each week's leads. The dashed Avg. Lead line is the running average: leads so far divided by weeks so far.
  • Leads Per Week By Division — one line per division, each week's leads in that division. For any week, the division lines add up to that week's leads on the first chart.
  • Average Leads Per Week By Division — each division's running average.

Only weeks with leads appear. Point at a chart to read each line's value for that week. Click a name in a chart's legend to hide that line, then click it again to bring it back.

Comparing Two Years​

Choose a year in Compare to to add that year's Leads and Avg. Lead lines to the first chart, in a second colour. The two years line up by week number, so week 10 of one year sits over week 10 of the other.

A week only one of the years had leads in shows that year's value and leaves a gap in the other's line. Each year's running average counts only that year's own weeks.

Choose None to remove the comparison.

Filters​

  • Year — the year to report. Defaults to this year. It lists only the years your company has leads in.
  • Compare to — a second year to lay over the first chart, or None.
  • Division, Function and Work Type — shown when your company uses more than one function or work type.

Your filter choices are kept in the page address, so you can bookmark or share a filtered view.

A correction in this release

The comparison year used to be plotted point by point rather than week by week, so whenever either year skipped a week, every later comparison point sat under the wrong week. The two years now line up by week number. Choosing the blank comparison option used to compare with last year anyway; None now turns the comparison off. The year lists used to start at 2010 for every company and now list only your company's years.

Exporting​

Click Export CSV to download one row per chart line, with the weeks as columns.